Art of Innovation Chapter 4

Things i thought were interesting about the reading are as follows;
60min brainstorming sessions in the morning or evening are best according to the author.
Idea gathering should not feel like work.
Seven Steps to Brainstorming
1.Sharpen Focus- get a better understanding
2.Playful rules- no critques and debates and brainstormer should try to be visual
3.Number Ideas- Author said that it took him awhile to realize that not doing this process was slowing down the whole project
4.Build and Jump- Feed off of energy from the group and run with the it or at least try to keep the energy going.
5.Space remembers- Post it notes and sharpies are a mans best friend
6.Stretching the mental muscles-Get group into a outgoing mode
7.Get Physical- take things from the 2d into the 3d by starting to gather materials

*I couldn't get over that the imployees at IDEO get to choice what group they wanted to be in.*
Six ways to not kill a Brainstormer
1.If the Boss speaks he can kill ideas by limiting
2.Have the brainstorming session a free for all, let anyone speak and for as long as they want to speak
3.Don't be an expert snob, everyone can contribute something.
4.Off-site may not be the best idea
5.Be silly and off the wall with your ideas
6.Don't write because you would then be using the wrong side of your brain, and if you do have to write limit it