Art of Innovation Chapter 1,2&3

I like how they broke down the parts of the Process of Design. I feel like that will be very helpful to know.

I enjoyed finding out that people paid more attention to the actual person, even studying the psychology of a given situation. Instead of doing these Focus groups. I thought It was funny how it was sad that they actually observed people having a hard time in this study group but they would come around and tell the people who were in charge of conducting the study that there product was great, and that it had no problems. Its great how IDEO when out and treated every company differently and listened to what they had to say about what they thought they need to fix or improve or what ever but at the same time did not let them limit them.

Methods to IDEO's Madness
Understand
Observe
Visualize
Evaluate and refine
Implement

I couldn't get over how different things were portrayed in the television show than then what I had envisioned in my head from reading about IDEO

Weird processes of play and innovation- guess you can't have one with out the other.

I like where the company got there name from Ideology!
It seems through there process of Design they are able to solve almost any problem that is tossed at them.
Bug list- great way of looking at something in a critical manner, and maybe seeing room for improvement, development, and progress

Most importantly learn from observation