The Art of Innovation Chapter 8 & 10
Chapter 8
Interesting Points
Cross pollination-Knowledge that answers may come from places you least expect
Interesting Discoveries
Velcro
Saccharin
Product Flops
Dynabook laptop Computer-timing and what going on in the market is key
Product Successes
Polaroid I-Zone camera
If find it odd that famous rapper(or famous people in general) can boost the sales of products that much. Especially when it is a water resistant clock with a rope on it.- understanding these fads could be very helpful when selling or marketing a product.
Notes
Watch people struggle with existing products in new environments, and you'll likely sense an opportunity for cross-pollination.
Little stupid things mean so much.-Example Tivo packed their drive with a substance called sorbothane which dampened vibration and cut the noise reduction. Where their competitor did not leaving them with an edge.
Seven Planning Tips
1. Subscribe and surf
2.Play Director
3.Hold an Open House
4. Inspire Advocates
5.Hire Outsiders
6. Change Hats
7. Cross Train
Chapter 10
Innovation is a very goal-oriented process- try thinking verbs, and not nouns
Lexus makes great cars but it is the experience that the people enjoy and value. - People like being pampered
The Experience Economy< Is that a book that is it worth reading?
It sounds interesting that they believe a business services are coming to resemble the experience of a theme park.
One way to begin is to break down the product or service down into its component elements.
After all the steps are broken down analyze and try to come up with solutions to stop the snags in the process to get as close to the DREAM SCENARIO as possible
Again called "Experience Map"
The work place and support staff become an internal part of a customer or visitors visit
In order to design this process you have to experience this with your own two feet and see them with your own eyes.
Design everything even down to the Fish Market - Making an unforgettable experience for the costumer.
One discovery can lead to three totally different discoveries or inventions - I thought it was extremely interesting about all the uses that were discovered for Kevlar .
Least but not lease design an experience so that it is easy for the user to understand.
posted by mscarfo at 11:57 AM
2 Comments:
Matt, you may have noticed that I haven't left many comments on your blog. The reason for this is that you tend to just summarize the readings. While this probably helps you internalize the information, I'm interested in your response to what you are reading. How do you feel about what the author says? Do you agree or disagree? Does it trigger any thoughts about examples from your own life?
In other words, I've already read the books, so I have a pretty good understanding of Norman and Kelley's thoughts. Right now, I'm more interested in hearing what Matt Scarfo has to say.
I wonder if Flavor Flav is having an impact on the market today. At the end of his last season his winning gal he gave her a 14 karat (he was acting like that was really something) grill for her teeth... I have no desire to wear something that resembles a retainer but... I did have a bookbag that had a clock in it... :) It was as close as mom would let me get to wearing a huge clock.
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