Chapters 12 & 13

I want to take risks too, but the problem is I don't have the money to make the risks on a concept product, and if I did have the money I may be less willing to make the risk.

We all get these great ideas sometimes but never pursued only finding out a year later someone else has produced the same idea.

Know your surroundings, Know what’s going on, Know your competitor and what they are up to could be any important aspect in developing a product because your competitor could inadvertently or advertently sink your product.

Interesting aspect of the fad effecting peoples buying habits, that’s a whole different aspect to having a good product. That’s dealing with the psychology of the buyer which sometimes can be finicky and illogical.

Southwest sounds like they have a smart plan with its "funny and friendly" motto. Flying is usually not a pleasant experience so Southwest could at least make it tolerable.

Money, Money, Money, 750 million in development and manufacturing cost just to get a close shave. - Thanks Gillette for the Mach3 cause I use it, but it was also do to the fact of there marketing campaign, somehow they sent me on my birthday. How sweet of them to remember me. - God only knows how they knew when my birthday was in the first place.


You go Miss Nesmith - a lesser woman would have given up on the white out solution. I solute you because know I can make as many spelling mistakes as I please, and oh boy do I ever.

Thank god for open source I use it all the time, and don't know what I would do without it because I'm not a programmer, I’m a designer.

Know I can use this as an excuse "That's OK. Einstein got lousy grades in math and physics."

I think Igloo should market to the Morgantown party crowd. Showing of its new spacious room for a six pack

I want to work for Hallmark now, but I wonder how a company can get away with no dress code? Is there no professionalism anymore? If I was going to make a business deal with someone I would have more faith in someone that looks or appears to look successful and competent than someone with sandals and a tie-dye shirt.

I think that the easy deliberator is one of the best products that they have come up with-I’m sure it has saved many lives. Now that’s something to be proud of.

I didn't know that IDEO worked on the batteries for the Palm-very interesting